ACHIEVE THE IMPOSSIBLE WITH PEOPLE INNOVATION

Faster

 + 

Better

 + 

Cheaper

A WEITH

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LOOK BELOW THE WATERLINE

We tend to fix what we can see, which results in marketers and their suppliers improving their product or service to make the offer even better for customers.


Nothing wrong with improvement, but improving only the offer is a narrow space, and that is where the competition is focussing too.


If you improve below the waterline you can innovate around profit models, channels, networks and processes - these areas that are not visible are harder to copy.


Maintaining a narrow focus means growth is slow and staff get the blame. So companies bring in experts in 'employee engagement' to improve the culture, helping staff find their inner brilliance and remind them how special they are. 


Your people are brilliant and they are special - but they need you to sort the system and the culture will follow. This is why employee engagement programmes don't impact growth -  they are not targeting the root cause.


We help you innovate below the waterline - unlocking capability in your people to create capacity through organanisational agility and radical growth models.


DEMING

“... in my experience most troubles and most possibilities for improvement add up to the proportions something like this:
- 94% belongs to the system 
- 6% special (people)

IMPROVING A 20thC SYSTEM 

NO LONGER WORKS 

 In a complex world,
people need systems that flex

A tight brief from leadership, with a loose remit for teams to collaborate as the best route emerges, produces a better outcome, faster and with motivated staff. 

To be faster better and cheaper,

companies need to deliver more value with less work

Yes, less work.


 

THERE IS A DIFFERENT WAY TO ORGANISE WORK IN THE 21stC

Picture Credit Stefan Norvall

Narrow job descriptions and lack of departmental collaboration result in a product -  but it will be produced in a linear logical way with no surprises - just what you would expect from PRINCE 2

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AGILE IS MORE WORK IN LESS TIME

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AGILE IS MORE VALUE WITH LESS WORK

ESKO KILPI

“Organisation is a process, 

not a structure”

2

1

2

1

We offer two growth services for marketing services/creative suppliers:

   Win new clients: New Business is elusive in this tough pre-Brexit budgeting environment. We show you where you have propostions hidden below the waterline that are a usp for pitching, as well as a programme of activity to put your agency on the map, fast.

 

   Drive your organic growth by pausing and rebooting an existing client. A refresh at your suggestion is better than a repitch at the clients suggestion.

How we help you grow

IF YOU ARE A BRAND

IF YOU ARE AN AGENCY

We offer two growth services for brands:

     An audit of your brand which will highlight opportunities to achieve market differentiation and innovate below the waterline. It explores your untapped potential in financial and collaboration models as well as processes and structures


   The tool kit on people innovation to train your teams in new ways of working. Your people will unlearn and relearn new skills and mindset to be agile, collaborative and to have a clear line of sight to the customer 

'Neon Nelly are doing something genuinely different. They understand what the next best practice is, and have steered us towards a unique way of looking at our business which has given us fantastic opportunities to deliver even more value to our clients. 

Lesley seamlessly brings teams closer together and knows how to get the best out of everyone involved. An opportunity missed if you want to future proof any business.'

The future of work belongs to the pioneers...

ROBIN GADSBY, CEO, FOREVER BETA



Lesley holds a CIPD Masters level qualification in Organisation Design and Development, and brings an outside perspective of how other sectors have adapted to the forces of change.

Hello

Lesley Donnelly leads Neon Nelly and is a highly respected Change Consultant, having led change programmes at organisations such as Tesco, DWP and Jaguar whilst at CapGemini, as well as being Head of Consulting at BAE Systems Applied Intelligence. 


Prior to becoming a Management Consultant, she held senior marketing posts on both client and agency side on such businesses as American Express, Air France and Vauxhall Motors. 

We will give you an opinion for free

Got a problem?

MARGARET WHEATLEY

“The things we fear the most in organisations: fluctuations, disturbances, imbalances
- are the primary source of creativity”

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