NeonNelly  a step change in marketing ROI

© Neon Nelly 2009
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Managing a data-driven marketing project

Whether you call it variable data, variable content marketing, VDP (variable digital print), digital personalisation, media-neutral marketing, or VXM (variable cross-media marketing), this kind of project has its own way of working.  It is not hard, but it is different.  

 

This site gives you a template for a very effective way of setting up and running your project.

 

It is also important to understand that you will get faster, better, more cost-effective results by bringing data, technology, design and delivery into a single collaborative team right from the outset.

 

More help needed?

If after looking through the pages of this site, you could still use some help on your project, then maybe you should get in touch.

 

Our mission is

- to make cross-media data-driven marketing campaigns accessible for all marketers

- to promote a new model for the creation and execution of marketing campaigns, and

- to make marketing more efficient and cost-effective.

 

So we will try to help.  We aim to complement and build your skills, so we can be as visible or invisible as you want us to be.

 

For your own copy of this template, download here

 

 

Specialist services

We have developed some specialist services to simplify the more intimidating elements of a data-driven marketing project:.  See the contact page for details of our guaranteed overnight services.

 

Proofing: nobody wants to proof every single page; the trick is to be sure that you have a proofing file tthat tests everything with the fewest possible records.  We can produce that file for you.

 

Checking the brief: you want to be sure your brief is thorough and accurate.  Let us check it for you.  It could save you time, money and worry, and if nothing needs changing, there is nothing to pay.

 

Demos: you need to show your client a working version of the project before you can proceed.  We can set that up for you. Quickly.

 

This site gives you a template to manage a variable data project, where many text and image elements of your communication can vary across multiple media.  Look at each page to cover the key areas you need to consider:  description, design, data, resources, logic, examples and proofing.