There is no need to change what your customers love you for, but to rethink how you deliver maximum value to them in a fiercely competitive market.
Top down planning alone can’t deliver growth, ways of working need to accommodate bottom up design – in a range of diverse solutions.
This means experimenting with different ways to devolve decision making which creates the capacity to build fluid networks which deliver tailor-made customer solutions.
You need to shift from running a system to solving a problem – well actually lots of problems all at the same time!
This will look chaotic and requires new leadership skills. Progress is no longer linear and planning gives way to setting up ways of working that allow you to take advantage of emergent opportunities.