Integrated marketing | Case studies

Client: Fundraiser

In support of the fundraiser and their direct marketing agency, we provide the personalised 'thank you' web pages that underpin the agency's innovative approach to donor retention. As the campaign has matured, we have developed a new kind of response reporting. The big step forward, is to personalise the detailed analytics of online behaviour.

So now our client can see not just impersonal patterns of behaviour and online response, but exactly who is doing what. We link this back to the contact history at an individual level to measure the composite and incremental effects of different communication strategies. It means that we begin to have a complete picture of campaign effectiveness.

This sounds simple and obvious, yet it's been very difficult to do without spending considerable amounts of money. The tools that support our new development are simple and inexpensive, so it's a highly cost-effective approach too.

See more about the amazing work this fundraiser and its agency are doing by visiting the Glass Workshop

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